The primary user role was originally introduced to ensure that at least one active user remained associated with a brand or supplier account. This role was automatically assigned to the first user created under a brand or supplier account and could not be deactivated, even if the user was no longer active. While this setup aimed to maintain account continuity, it often made user management rigid.


Previously, the system restricted the deactivation of primary users, making it difficult to manage accounts when roles changed.


As a brand and supplier, you can now manage user access more efficiently with the removal of the primary user role. This update allows you to deactivate users or update their email addresses without restrictions.


With this enhancement:

  • Brand users with admin access can deactivate or update the email address of any user in their company, except themselves.
  • The option to assign or display a primary user has been removed for brands.
  • Suppliers can deactivate or update the email address of other users in the same account, but cannot deactivate their own account.


This change improves how users are managed within the platform by simplifying account updates and ensuring greater flexibility.


Key Benefits

  • Flexible User Management: Users can now be deactivated or updated without any limitations based on primary user roles.
  • Improved Account Accuracy: Keep user access up to date by removing inactive or outdated accounts easily.
  • Simplified Access Handling: Reflect current team structures with fewer restrictions and manual steps.


This enhancement is designed to simplify user access management for brands and suppliers. By removing the primary user role, the platform now supports more accurate and flexible account control.


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Brand Guide

Creating Users